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Propel Vitamin Boost
In partnership with agency, Mother LA we created a digital campaign that visualized the two strongest components in Propel's Vitamin Boost water - vitamins and electrolytes.
Designing Vitamins
Original concept by Nexus. We wanted to create a simple representation of what vitamins looked like to us. These vitamins were remodeled and textured using the the original concept as reference. Rendered in Octane using Cinema 4D.
Designing Electrolytes
In our Vitamin Boost world we represented electrolytes with water droplets.
Digital Roll Out
We combined out stylized electrolytes and vitamins with live action blue screen footage of fitness models. These were keyed out and then composited together to create each individual post.
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